The Basic Structure of Argument -understanding the process of "reconstruction"

Today when i surf the internet to purchases a flight ticket for my dad, i saw an advertisement of the airlines company. 
It  written " WORLD'S BEST CABIN STAFF,
                     More than just an airline code
                      MH is malaysian hospitality   "


In my opinion:
- The company is trying to tell us that they have the best cabin crew in the world, thats mean the services should be good.
 - The company is trying to tell us that the company apply the Malaysian's  hospitality by using the alphabet "MH" as  the airline code.

Then when i started to think using critical thinking skills, and i found out that the airlines company actually using implicit premises. An implicit premises is which the premise is not stated outright – and the arguer “assumes” that you will know it. As a conclusion, the airlines company is using implicit premises to persuade us to purchases their services.












Written by: lee kep xian